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● Market positioning
Brand positioning:to build the No. 1 brand among domestic leisure hotels as a benchmark enterprise in the leisure health care industry.Customer group positioning:middle- and high-income people living in the city, including businessmen, corporate executives, business travelers and high-end community families.
In urban life, great work stress and less private leisure time arouse the attention of this group of consumers to personal health and health care. At the same time, with the upgrade of domestic consumption, they have increasingly higher requirements for quality (such as the environment of a place, the quality of service and the professionalism of service personnel). Therefore, a hotel with elegant decoration and professional service specializing in food, leisure, entertainment, health care, accommodation and business meeting is the first choice for those who seek usual health care, relaxation and business reception.
Business mission:to provide customers with health and leisure, create a stage for employees to achieve self-worth, and create wealth for the society.
Service purpose:Ease, health and taste
● Seven guarantees for partners/franchisees
1. Ultra-high member transfer rate within the industry, a large and accurate 60,000+ members transfer system, simultaneous development and member sharing among branch stores.2. Mature chain store management system covering 5 chain stores, offering hotel booking service through website, WeChat and APP.
3. All-around services, including prophase market survey, site selection and feasibility calculation research on the hotel/club, and the product positioning, scheme design, construction standards and team building during the preparation period.
4. Efficient hotel/club investment return model and mature product quality assurance, combining the service concept and quality requirements for a high-end spa hotel with the cost control experience of middle and high-end chain hotels.
5. A business mode of normalization, standardization, intelligence and informationization, with VI image management and media promotion for brand unification, professional and accurate market survey, competitive pricing strategy, a series of professional earnings management for a higher business income, thereby bringing about constant and stable returns on investment for various investors.
6. Constant R&D, product optimization and professional training to bring up and deliver health care professionals by the Osotto Academy for various hotels.
7. Sound hotel member information collection system, intelligent service system and quality monitoring & tracing system for all-around informationalized, data-based and intelligent management.
● Partners/conditions
Cities:
First-tier cities and provincial capital cities in South China, Central China and East China, including Shenzhen, Wuhan, Nanjing, Hangzhou, Shanghai, Changsha, Nanning, Xiamen, Fuzhou, Nanchang, Hefei, Suzhou, Guiyang, Sanya and Hong Kong.Conditions for joining us:
1. Single property, equipped with independent passenger elevators and freight elevators, covering an area of about 12,000-25,000 square meters and available with more than 150 parking lots; (no parking lot requirements for properties in Hong Kong)2. Agree on the business concept and business mode of Osotto and accept the management system and execution standards of Osotto Hotel.
3. Have a rational mindset on investment risks and returns.
Who can cooperation with/join us:
1. Real estate developers2. Clubs/hotels in operation
3. Investment franchisee that has the strength and agrees on the brand concept of Osotto
For more details of preferential policies for cooperation/joining, please call us:
020-28255555 ext. 5073
E-mail:osotto_tz@126.com